Aircraft Photography

As Art Director on a series of air-to-air CGI projects for British Airways, I led the creation of a full suite of fleet imagery for use across marketing. Working with CGI studio Neutral Digital, I directed every creative decision, from angles and lighting to backgrounds and motion, embedding the British Originals photography style throughout. Since adopting this production method, over 30 videos and photos have been created, used across the business from advertising and wall art to PowerPoint presentations.