Directed the new seat welcome video for Club Suite. The task was to create a film that would explain the features of the new Club Suite - British Airway's latest business class offering. We created an initial storyboard that covered all of the touchpoints the cabin team wanted to get across to the customer, that were causing confusion and stopping customers making the most of their Club Suite.
From an initial storyboard, Neutral Digital faithfully recreated the cabin in CGI, creating each shot based on specific camera framing, lighting, and moves I had given. The sequence was then edited together in-house.
Direction - Daniel Thompson
Storyboard - Gurj Saib
CGI Production - Neutral Digital
Editor - Gurj Saib, Ben Friend
